Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here for more information on Marketing Management

Click here for more information on Marketing Management

Sign In to gain access to subscriptions and/or personal tools.
Global Business Review
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Mittal, R.K.
Right arrow Articles by Singh, A.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Articles

Challenges of Implementing Economic Value Added

A Case Study of Godrej Consumer Products Limited

R.K. Mittal

R.K. Mittal is Professor and Dean, SMS, GGSIPU, Kashmere Gate, Delhi, India. E-mail: Dr123mittal{at}yahoo.com

Neena Sinha

Neena Sinha is Reader, SMS, GGSIPU, Kashmere Gate, Delhi, India. E-mail: Dr_neenasinha{at}yahoo.com

Archana Singh

Archana Singh is Faculty, ABS, AU, NOIDA, Uttar Pradesh, India, and a Research Scholar at GGSIPU, Delhi, India. E-mail: Sarchana03{at}yahoo.co.in

In this case we present the process of implementation of an economic value added (EVA) framework in Godrej Consumer Products Limited (GCPL), a leading fast moving consumer goods (FMCG) company in India, and the challenges faced by the company. It covers in detail the reasons for implementing the EVA framework in GCPL and the benefits derived by the company from it in the form of the SWOT analysis. It is shown that there is a positive link between the implementation of an EVA framework and improvement in the financial performance of a company. It ends with a debate on the effectiveness of EVA.

Global Business Review, Vol. 9, No. 2, 287-298 (2008)
DOI: 10.1177/097215090800900208
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?