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Global Business Review
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Articles

‘Internetization Management’

The Way to Run the Strategic Alliances in the E-globalization Age

Adli Abouzeedan

Adli Abouzeedan is a PhD student at Breyer State University- Alabama. E-mail: adli{at}smekonomen.com and abouzeedan{at}yahoo.com

Michael Busler

Michael Busler is Associtate Professor at the Richard Stockton College, Pomona New Jersey, 08240, USA E-mail: michael.busler{at}stockton.edu

In the traditional economy, partnership forms are managed through classical styles. However, the traditional economy is successively being transferred into an IT-based economy where classical globalization is shifting towards e-Globalization. We argue, in this article, for a different type of management paradigm which has the potential to be used in the management of strategic alliance structuring. The new form is designated as ‘Internetization Management’. This new term was first suggested by Abouzeedan et al. (2003). In our analysis, we found that this new form of management can be a potential tool to construct and operate strategic alliances.

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Global Business Review, Vol. 8, No. 2, 303-321 (2007)
DOI: 10.1177/097215090700800208
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